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Dye-free, deep cleansing fabric rinse will be promoted with influencers, TV spot and in-store activations.
September 14, 2022
By: Christine Esposito
Editor-in-Chief
Procter & Gamble has rolled out new Downy Rinse & Refresh, which is being billed as a “groundbreaking” deep-cleansing fabric rinse that is designed to help remove odor-causing residues three times better than detergent alone. The formulation was developed to address the needs of consumer concerned with malodor in laundry. One in three households claiming malodor as their top laundry issue, according to Downy, an iconic brand in the company's portfolio. “Downy Rinse & R...
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